Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from vapegoodeliquid.com (the “Site”). 

When we talk about “Personal Information” in this Privacy Policy, we are talking  about "Device Information" and "Order Information".

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. This information is anonymous and is not used to identify you personally.

We use the Device Information to help us screen for potential risk and fraud, and more generally to improve and optimise the Site (for example, by generating analytics about how our customers browse and interact with the Site).

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the "Order Information" we collect to fulfil orders placed through the Site. We need to know where to send your order to!

When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.

Additionally, we use this Order Information to:
- Communicate with you (Order Confirmation, Shipping Notifications).
- Screen our orders for potential risk or fraud.
- If you opt in, provide you with supplemental information or offers relating to our products or services.

SHARING YOUR PERSONAL INFORMATION

We share the Personal Information with verified third parties to provide and improve The Site. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us improve our customers experience. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable UK & EU laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

MARKETING

If you opt in to receive marketing communications from the Site, we use your Personal Information to provide you with offers or discounts we believe may be of interest to you. For more information about online advertising, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of the verified third parties mentioned by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

AGE RESTRICTION
The Site is not intended for individuals under the age of 18. When you order from the site, we will verify your age via third party software. This is a one-time verification that comes at no extra cost to the customer. This verification will be used to ensure we comply with United Kingdom & European law.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at help@vapegoodeliquid.co.uk or by mail using the details provided below:

VAPE GOOD E LIQUID UK
Privacy Compliance Team
Unit 5 Chancerygate Business Centre
Goulds Close
Milton Keynes
MK1 1EQ
United Kingdom